Helping Argos become the next super retailer and improve the User Experience.

As a thought experiment, we asked ourselves what would Argos look like today if it opened tomorrow as a start up? How would a responsive and user led design fit into that, ranging across all of their digital channels with no limitations or tech restrictions. Blue sky thinking!

The project was reiterated from both a UX and Visual aspect. We had input from key stakeholders to continuously improve.

We showcased our concepts and thoughts to Argos store managers and customers to gain feedback and insight into how we could capture the in-store experience online.