A redefined digital experience for one of the UK's leading weight loss brands.

LighterLife needed to be multichannel. We were tasked with creating a refreshed brand, a new e-commerce website, app and game along with other marketing materials such as display adverts and social media ads.

The style injected personality into the brand which translated well onto social media. The design featured less clutter, lifestyle success stories for engagement and more prominent calls to action.